Tag Archives: Brutal Simplicity of Thought

Brutal Simplicity of Thought at the V&A

‘Brutal Simplicity of Thought: How It Changed the World’ by M&C Saatchi was at the V&A in the Sackler Centre in September. I thought it was fantastic so I took pictures of all of it.

‘Simplicity looks easy. It’s not. It’s easier to complicate than to simplify. This display by M&C Saatchi brings to life stunningly simple examples of concepts that have changed the world – from God to the humble paper clip; it celebrates moments when Brutal Simplicity of Thought ruled the world and showed that Nothing is Impossible. Based on the soon to be published book Brutal Simplicity of Thought (Ebury Publishing), this display aims to make us see everything afresh. It is the distillation, in words and pictures, of the Saatchi approach.’ – V&A website
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